Motion 07 – my presentation

Motion 07 is finished, and what a great conference it was. Great content, great speakers, and lots of interesting people to talk to. Loved it. The conference has got lots of feedback too, and here’s their “sum-it-up” post (in Norwegian).

I did a presentation on “NRK in new media”, and here it is, hosted at slideshare. Watch out for pink underwear.

I have added links to all videos I showed in the presentation. Just click the link and you’ll get the video from youtube. Also, all pictures I have used under a CC-licence are linked to. Click the lower left corner. Pictures without a link are my own, like the tiger, the luggage tag and the ladybug. Feel free to ask questions in the comments field below, in English or Norwegian.

Some relevant links

Here are some relevant links to things covered during my presentation and in the conference.

Books mentioned:
Nassim Nicholas Taleb: “The Black Swan”
Kevin Keller: “Marketing Management”
Malcolm Gladwell: “The Tipping Point”

Seth Godin’s excellent blog on marketing:

Nine Inch Nails, who let their fans remix their albums instead of suing them.

The Motion conference website:

The Motion conference Facebook group. Join!

My pre-conference post: “Motion 07 – where arts meet business”


Some the questions I got after the presentation and later in the conference.

Q: Do you think traditional TV is in trouble?
I think people will use the net more and more and traditional tv will be less important in the future than it is now. Statistics show that young people spend less time watching tv than ever. And I think the numbers are lying too. Because if you watch them while they are watching tv, they aren’t really watching most of the time. The tv is just on as a companion. The TV is on, they chat, SMS, surf and listen to music. And the web is the number one source for information and entertainment, not the tv.

TV will not die. Just as radio didn’t die when tv came, and movies didn’t die when video recorders came.

Q: How are people going to make money, if people think content should be free?
If you look at slide 63 & 64 on my presentation, you’ll see that NRK got more viewers on the last episode of “Kodenavn: Hunter” when we gave away the last episode in HD on the web. But NRK didn’t give away all episodes. I think a combination of free and paid is the right thing to do. The artist Prince “gave” away millions of copies of his latest album with an English newspaper some weeks ago. Well, he got paid quite a bit, but probably not as much a he would have earned if people had to buy the album. Maybe as much as 2.3 million copies were included with the paper, and the music shops in Great Britain did not like this at all:

“It is an insult to all those record stores who have supported Prince throughout his career. It is yet another example of the damaging covermount culture which is destroying any perception of value around recorded music.”

The newspaper responded this way:

“They are living in the old days and haven’t developed their businesses sufficiently. We can enhance their business. They are being incredibly insular and need to move their business on.”

Exactly. Find new models to gain buzz and PR. Prince gave away something for free, got lots of PR and sold out lots of concerts in Great Britain. The record shops need to adapt their business to the new world.

Q: We’re a small classic orchestra. How do we get our stuff on the web?
Apart from a website (obviously), you should try broadcasting yourself using new tools for live video on the web. And put of clips on sites like YouTube and Brightcove for your fans. Taking care of your fans is always number one for musicians. Rock band Marillion put the names of 17 000 (!) fans on a CD, just to say “Thank you for your support!”.

Marbles was released in 2004 with a 2-CD version that is only available at Marillion’s website – kind of a ‘thank-you’ gesture to the 17,000+ fans who pre-ordered it, and as even a further thanks to the fans, their names were credited in the sleeve notes (this ‘thank you’ to the fans also occurred with the previous album, Anoraknophobia). The band released the singles You’re Gone and Don’t Hurt Yourself, both of which reached the UK Chart in the Top 10 and Top 20 respectively, thanks again to the fans. Following this, they released a download-only single, The Damage (live), recorded at the band’s sell-out gig at the London Astoria. It was the highest new entry in the new UK download chart at number 2.

Get yourself a website. Let people comment on things, and update it regularly. Get an account on YouTube and start posting some of your stuff there. MySpace has been huge for some bands, but it’s a very strange system. It’s hard to make things look the way you want.

Have a look at the “Eventcasting” article (in Norwegian) at NRKbeta. It shows some ways you can broadcast live from the web for free. Maybe you could have lots of fans, they just don’t live where you do! Some of the tools mentioned:

All these are free.

Q: What software do you use for your presentations?
Apple’s Keynote ’08, which is part of the iWork ’08 software package. And a simple principle: KISS.

Q: Heard any great electronica lately?
Yes, I have! I always find great stuff at Amie Street. In their “Buzz” section – Electronica you’ll find what’s hot at Amie Street right now. Amie Street has a cool way of shopping music. When tracks are put on the site, they are free. Yes, free. Then the price go up when people buy it. If it’s popular, that price gets all the way up to 98 cents. If not, well – then it stays free or cheap. So if you want to search the new tracks, you could find lots of great electronice – for free – in the Electronica – latest section where most songs are free or just a few cents.

If you download one of these – and like it – you can recommend it to others. When the price goes up, you get the difference. Example: You buy a song for 3 cents. You like it, and recommend it on Amie Street. It’s popular so it goes up to 78 cents. You earn 75 cents which can buy you more great tracks. Clever?

Also: Have a look at, where they put up the most popular electronica track downloaded every day. Some crap but also some really good ones!

Forgot anything?

I know there was some more questions after the presentation. I you can’t find yours here – or have another one – feel free to use the comments below! Or contact me in other ways. All mye details to the right here.

Motion 07 – where arts meet business

Motion - where arts meet business

I’m speaking at Motion – where arts meets business, in Kristiansand, Norway wednesday 29. August 2007. The speaker list is packed with interesting people: Program in Norwegianprogram in English.

I really look forward to hear talented people like Kevin Keller

Kevin Keller - Strategic Brand Management

Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as brand confidant to marketers for some of the world’s most successful brands, including American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and Starbucks.

Chris Burns, head of 2D…

Chris Head - about fx on “World Trade Center” movie

His speech at Motion´07 is an overview of the invisible visual effects in Oliver Stone’s ‘World Trade Center’. Covering how Double Negative tackled the sensitive subject of recreating iconic buildings and one of the most documented disasters of all time. It was important to the film-makers that the visual effects look photorealistic, it would have been insensitive if the effects distracted from the story. The talk will cover how they balance this need for photoreal invisible effects with a budget and time constraints and how the relationship with the studio and producers allow them to work towards a common goal.

…and the brilliant Norwegian designers Simen Staalnacke og Peder Børresen of moods of Norway:

moods of Norway

Little moods of norway has been doing the hibbedy-dibbedy on the international fashion dance floor for barely 4 years now. Moods of norway started in Honolulu, Hawaii as an after party idea between the two designers Simen Staalnacke and Peder Børresen. After finishing their studies in Australia and Hawaii, a night of sizzling cocktails resulted in the concept, moods of norway. When returning to the country known for polar bears an expensive gasoline, the duo drew their lines for the coming collections. The brand has it’s headquarters and showroom in the town of Stryn (population 5750), a place known for glaciers, salmon fishing and one newly opened escalator.

What is Motion?

The conference describes itself like this:

The main topic for Motion 07 is business development within the creative industries. Both in Scandinavia and internationally, culture and experience-based industries are experiencing a formidable growth right now. In addition, the experience-based element is becoming more and more important for product development and innovation within traditional industries.

My presentation

I will put up my presentation slides here after the conference. Feel free to contact me at Motion 07 for questions!

The presentation is now up.

Trends in mobile tv

7. May 2007 I did a presentation at Rose d’Or (also know as the Golden Rose) in Lucerne, Switzerland. It was called “Trends in mobile TV”, and presented at the Grand Casino, Casineum.

The Rose d’Or (or Golden Rose) is a highly prestigious television award, given annually since 1961 at the Festival Rose d’Or in spring each year. Since 2004, the festival has been held in Lucerne, Switzerland. Before the festival was held in Montreux, Switzerland, thus the Golden Rose of Montreux.

(from Wikipedia entry on Rose d’Or)

The festival also had seminars and presentations on different subjects. In 2007 monday was internet day, tuesday mobile day, and wednesday covered “How to create and produce world class entertainment televison?” and “Scripted formats: A new era”.

My presentation

Here’s the presentation I did, hosted at Slideshare:

If you have any comments or question, feel free to ask below. Or contact me directly.

Lucerne travel tips

And finally: Here’s are few tips for Lucerne, two restaurants and a museum. Click the map to read about them.

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