What does Mathieu Janin say about me?

If you know french, could you help me translate what Mathieu Janin says about me and my presentation at Comdays 2007 in his blogpost?

An excerpt (which sounds nice, but I don’t know French):

Inspiré par Malcom Macdowel, auteur du bestseller “tipping point”, il nous présente deux exemples norvégiens de succès au travers d’une magnifique présentation générée par keypoint d’apple. Un délice pour les yeux après une indigestion d’horribles transparents de type powerpoint.

Picture in Bieler Tagblatt Online

After my presentation at Comdays 2007, Simon tipped me (thanks, Simon!) that my picture was at the website of Bieler Tagblatt.

You have to click on the icon to the right of the date, and go to picture 13. I’m also at slide 10, from the panel discussion on Wednesday.

Bieler Tagblatt

From Bieler Tagblatt Online – click image for larger view

The article says (in German):

Oyvind Solstad vom norwegischen Fernsehen sieht bei Plattformen wie YouTube oder Myspace auch die Chance, den Dialog mit den Usern anzuregen. Denn diese schreiben Kommentare und Meldungen zu den Filmausschnitten.

Contextual advertising

At my presentation for “Medievaner 07” and in Tønsberg the week before I talked a abit about in-game advertising. And the possibility that in the future we could see companies like Google and Facebook – who knows a lot about their customers – connect with the gaming industry. So when you play “Project Gotham Racing 4” on the Xbox360, you see ads along the road for products you actually like. Because the game pull fit them to your profile on Facebook or Google.

Putting ads in context is very important. TV tries this, by showing beer ads in football games. Or shampoo ads before “Desperate housewifes”. But they don’t know, do they?

They don’t know if you’re a man that doesn’t like beer. Or a woman that is allergic to shampoo and only use special brands.

But Facebook and Google know your interests. So if you connect your profile with the ads, you get ads for stuff that you both like and are interested in.

Spy for us

The Government Communications Headquarters (GCHQ), Britain’s intelligence listening post, understands the concept of contextual ads. So they are buying ads in “Tom Clancy’s Splinter Cell: Double Agent” (reported by Yahoo! and Engadget):

“We find increasingly we have to use less conventional means of attracting people … to go beyond glossy brochures and milk-round stalls,” a GCHQ spokeswoman told…

The advertisements will not be written into the games themselves, but will instead be fed into them while they were played on personal computers or Microsoft Xbox 360 consoles connected to the Internet.

Excellent thinking, even if they don’t know much about the people using the game, except that they are playing a spy game.

Two small tips for your presentation

My two killer advice for your presentation:

1) Have your laptop on the floor at the edge of the stage, not on the podium where the crew want you to put it. Then you can have a look at the preview screen while looking at the audience. Much better. Most presenters turn their back to the screen way to often. Don’t show your back (or ass!) unless there’s a reason. Look at your audience, not the screen behind you.

2) Move around. Don’t stand parked at one side. Our brains are not made for static. Stand on one side of the stage at one part of the presentation, on the other side later. It’s like with your brain: You need different stimulation, not just one side. Add a black slide once in while, and go the stage front, and talk to row 4. Or 7. Just that row. For 30 seconds. Move over to the left side and make the nest slide slide out from where you stand. And so on. Think 3 dimensions.


Logitech 2.4 GHz Cordless Presenter – buy at Amazon
Picture by Eirik Solheim – buy picture here

And the remote above is WAY better than enything else out there. If you do presentations, you need it. Period.

Posted here after first submitting it as a comment at Eirikso.